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20B4

Promote and communicate with 20B4 [Vin Before] ®

20B4 [Vin Before] – or how promote your wine differently?

We have created the [20B4] cultural event, offering young adults* an innovative alternative way to discover and then buy your wines. The public can now, through a confrontation with the 5 senses, discover your wines in a few minutes, and memorise them, all the while in a contemporary and fun ambiance.

The whole is promoted over SOCIAL NETWORKS and among the traditional press. 20B4 is a promotion and communication tool, like a game, to be enjoyed without moderation...

We launched the 20B4 evening phenomenon in Paris. We are developing it around Bordeaux and Montpellier.

In order to allow large numbers of people to [re]discover French wines, and faced with a lack of propositions directed at neo-connoisseurs to taste wines at the beginning of an evening, we organise creative "before" events. Each evening event offers a tasting game personalised to accord with the wines you present and each time the evening is UNIQUE.

We offer the possibility to promote your wines at a 20B4 event, with 600 guests who memorise them simply and by themselves, accompanied by live electro music in a participating restaurant. The media coverage of your 20B4 event is important: flyers, an email to 800 selected subscribers, announcements on the radio and at participating event sites, publicise your event and communicate your brand.

20B4 events aim to "de-diabolize" wine so that it can find its place again as a universally accessible element of gourmandise. It represents for you a particularly effective and competitive PROMOTION and sales tool in the traditional sector. Through a concept combining tasting pleasure with relaxation and play, 20B4 creates an event for your wines in the guise of an adapted aromatic tasting trail.

During a 20B4, your potential clients memorise your wines, almost without realising their unique taste. They recognise long after the evening particular aromas associated with each of your wines, as you would recognise a perfume or a fruit after having tasted it just once...

The new order of the day is "drink less, drink better and, above all, drink differently."

Contemporary PREMIUM wines have already moved in this direction.

20B4 is an effective and contemporary tool that respects equally the expectations of neo-connoisseurs and producers.

Pre-reserve a personalised 20B4 event for your wines any month soon.

*18‐35 years old
"These evenings present young adults with a cultural product: wine, which is naturally consumed with intelligence. All abuse is dangerous for the health: alcohol abuse, abuse of medicines, abuse of power..."

20B4

Promote and communicate with 20B4 [Vin Before] ®

20B4 [Vin Before] links