|
|
|
|
The world of wine, its luxury and its culture are rooted in traditions.
ID VIN accompanies PREMIUM wines in the definition of their brand identity, their strategy, their communication, their labels, their Internet tools, and their multi-media promotion.
ID VIN has for 10 years been a precursor, particularly followed and recognised in France and internationally. Our expertise, attention and artistic sensibility make ID VIN a different, distinctive service.
ID VIN knows how to improve sales, to VALORISE wines that merit it, and to develop their notoriety.
|
ID VIN is about ideas and using your identity to guarantee healthy business development: |
"In 1979, when I was 7 years old, one of my childhood memories was hearing on television: "We don't have any petrol, but we have ideas!"
Today, we have even less petrol and we need ideas: the world of French wine no longer knows how to adapt and evolve in order to seize its part of the market in the context of global production and commercialisation...
While aware of the need for a serious approach to marketing, professionals just don't have the in-house human resources, the methods, or the time.
Where do the winning ideas come from?
What are the best practices in terms of PACKAGING?
What are the wine marketing methods that today favour the development of sales in France and for EXPORT?
How can I maximise the effectiveness of my communication budget?
My family has been in the wine business for more than 200 years and
|
|
I have international marketing training, including 20 years experience in international wine commerce and 15 years in wine marketing. With ID VIN, I am determined to apply methods that VALORISE quality wines.
Everybody has to pose tough questions about the marketing of one's identity (individual and collective), one's positioning, the segmentation of one's offer, and the coherence of one's actions in the marketplace...
I have built, with my team, a method with tools that permit a TRUE, SINCERE and COHERENT approach to marketing that's appropriate for each producer because it's anchored in identity.
For 10 years, with this method,
ID VIN has been the external [identi-terre] marketing service. Every day, we put marketing at the service of fine wines, thanks to our expertise, and our effective and tailor-made tools."
Galatée Faivre
Founder |
|
|
|
