"Wine Identity [Identi-terre] Marketing"
The ID VIN method :
1. Identify
2. Position / Re‐position
3. Communicate & Promote
Best marketing, communication and promotion of wine practices: visual identity, packaging, publicity, brochures and information technologies, wine on the internet, multi-media promotion
"At each stage a document synthesising actions is made available for you. These documents are veritable marketing guides that allow you to follow the missions as they unfold. Our reports are regular and detailed."
> Specific missions
> Accomplishments
> References |
Identify
- Diagnostic of the values of the product's IDENTITY
- Diagnostic of the KNOW-HOW
- Definition of the quantitative (turnover, margins) and qualitative (notoriety, image) OBJECTIVES
- Development of the mission
"This phase of the audit enables the values and strengths of your BRAND CAPITAL to emerge; it's necessary to know who you are in order to reach a destination and establish precise objectives. Your identity is the source of inspiration, the guarantee of the coherence and sound foundation of your marketing and commercial approach." |
Position / Re-position
- Definition of optimum POSITIONING
- Analysis of the competition
- From this SEGMENTATION / criteria of consumption, production
- Establish the COHERENCE of the range; adapt wine labels and back-labels
- MANAGEMENT OF WINE PACKAGING for the brand
- Validation tests among target consumers (France, EXPORT)
"Differentiate from competitors, define targets, analyse the possible means to achieve objectives, divide tasks into logical steps... This preparatory work helps limit risks and ensures available budgets are used optimally." |
Communicate & Promote
- COMMUNICATION & PROMOTION ACTION PLANS budgeted over 3 years
- Creative visual publicity for France & Export
- Wine press relations, multi-media public relations
- Creation of information tools and INTERNET communication
- Recruitment of wine neo-consumers
- URBAN events and professional trade fair activities
- Sales pitch development (with sales team training)
- Promotion of the brand across social networks
- VIDEO, QR Code...
"We are your EXTERNAL MARKETING SERVICE in support of your internal marketing service: our involvement by your side is strong. Our TOOLS are personalised and effective. You pilot your identi-terre marketing approach; the ID VIN team is at your service to assure the smooth running of operations. We take the time and give you the perspective so that the most effective communication and promotion tools for your wines are put in place." |
