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Identify, position, communicate and promote
Specific "identi-terre" marketing missions
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Create "brand concepts" ®
Creative brainstorming sessions, legal validation, brand registering.
Execute design, wine packaging, and wine labels
With our independent designers and artists, under supervision...
Establish a profitable, acceptable price
Fix the RRP (Recommended Retail Price) and RWP (Recommended Wholesale Price). Storecheck, mapping.
Conception of sales tools
Presentation of your identity and positioning. Profile of your group, arguments, triptych, kakemono...
Understand the consumers
Consumer studies, product tests, round tables, qualitative and quantitative analyses. Comparative tastings.
Communicate
Press packs, contact with purchasing advisors, publicity concepts, Internet sites and tools... |
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Promote and animate
Quantity, price, gift, competition, and winemaker promotions...
20B4 [Vin Before] events & VIDEO TASTING combined with Wine Community Management social networks.
Significant moment support
Marketing to purchasing agents. Trade fairs, specific meetings. Organising meetings with buyers, supermarket marketing directors. Agent searches, EXPORT market selection.
Sales representative recruitment
Bespoke recruitment of sales directors, France and Export, assistants, and directors of zones, VIE. Help in creating sales forces, sales positions.
Team training
Sales techniques, sales role play, sales coaching, TERET® method [Technique Elimination Rapide des Emotions Toxiques], marketing and sales skills training...
"In keeping with the ID VIN method, the execution of these missions is preceded by an analysis of your IDENTITY and the establishment of POSITIONING (including SEGMENTATION), essential and fundamental strategies." |
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