Using a communication budget wisely / press relations are a major issue for winemakers, merchants, distributors and importers.
For several years now, we've noticed an explosion in press relations in the wine sector. The major newspapers, magazines and editors are literally swamped under communiqués and press dossiers. Each day, editors of the specialised press receive several dozen wine samples. It's impossible for them to treat them all. The bit-piece structure of wine production and the constraints of the EVIN Law make communication in the sector complicated. The press relations budget has become the most important expense in promoting wines, but it's often poorly used.
Faced with this impasse, how can it be best used?
MULTIMEDIA PR links
> VIGNEetVIN.tv - Discover a Cognac distillery in Oléron
> VIGNEetVIN.tv - Portraits of Oléron's winemakers
> Pleinchamp.com
> L'Hôtellerie Restauration
> Terre de vins
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The ID VIN service
With the VIDEO TASTING tool, 20B4 [Vin Before] events and multimedia press relations, ID VIN is an expert in press relations. We employ all our experience to develop traditional press relations and new means of promotion via the Internet.
VIDEO TASTING, your partner in dynamizing sales
Highly functional and innovative, VIDEO TASTING is adapted as much to the demands of the marketplace as to the desire of winemakers to get their wines known better.
By choosing to promote your wines via video tasting, the winemaker adopts an innovative and effective approach that differentiates. The tool is simple to use and accessible for consumers, who are guided in their tasting. It builds the notoriety of your wines and brands thanks to a well-developed technology. VIDEO TASTING is now the opportunity to communicate DIFFERENTLY, EFFECTIVELY and DIRECTLY to final clients in France and around the world.
VIDEO TASTING, in the context of multimedia press relations
We choose your wines to get them known over the Internet. Today, the best way to promote and sell your wines is with videos and multimedia press relations, directed towards final consumers. With the advent of multimedia, you have the means to build the notoriety of your business, your wines and your brands, and to develop a relationship based on confidence with your current and future clients. |
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To optimise your communication and support your video tasting, you also need press relations directed towards social networks like Facebook and Twitter.
Today, with the rise of Internet 2.0 and of community management, it's essential to bring together communities, to exchange with them, and build loyalty. Thanks to experience acquired over a number of years by
ID VIN, we have direct links with the blogosphere and its actors. Press relations have evolved, and ID VIN knows how to adapt to offer effective tools adapted to each need.
20B4 [Vin Before], or how to promote your wine differently
20B4 [Vin Before] offers young adults an innovative alternative to discover, and then buy your wines. A large public, through a confrontation of the five senses, can now discover your wines in a few minutes, memorise them, in a contemporary and playful ambiance.
The whole is relayed across SOCIAL NETWORKS and among the traditional press. 20B4 [Vin Before] is a promotion and communication tool, like a game, to be consumer without moderation. The media coverage of your 20B4 [Vin Before] event is important: flyers, an emailing to 800 selected subscribers, announcements on the radio and at participating event sites, publicise your event and communicate your brand. And journalists adore mixing in public and being welcomed to sneak previews! |
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