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Trends

The numerous and regular studies that we have conducted over the past 10 years have led us to distinguish 2 major trends in France and for EXPORT [VINITRENDS] and 4 major drinking styles [VINISTYLES].

Wine consumers are principally URBAN and, above and beyond their age, gender, nationality or purchasing power, they bring to wine certain similar attitudes.

2 major consumption trends

Traditionnel

Traditional

Regular consumption
Stocks in cellar
Category Socio-Professional++/CSP-
Regional loyalty
One or several suppliers
Traditional orientations
Demand for regularity in taste

Wine styles:

Lounge
Sensual

Moderne

Modern

Occasional consumption
Immediate consumption
CSP -/+
Curious, zappers
Authentic orientation and/or consumption
Demand for innovation

Wine styles :

Graphic
Mobile

4 major styles

Sensual

Sensuality recurrently associated with tasting. Sensitivity to ambiance. > Download

Graphic

Urban nomad, fast rhythm of life, militant, in search of practicality.
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Lounge

Members' club in town, wine tourism, sensitive to services and advice.
> Download

Mobile

Need to discover. Seeks innovation, fan of reinvented wines.
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