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3 Steps to Succeed in Wine World

3 Steps to Succeed in Wine World

When you decided to become a talented winegrower and get started in the wine business, you might have not figured out the difficulties that awaited you. You’d probably prefer to care only about your grapes and concentrate all your energy on the production of these...
Two secrets to better sell your wine

Two secrets to better sell your wine

Wine business has changed, I keep saying it. In my opinion, there are three complementary elements that are key to produce a premium wine, sell it and achieve a comfortable life: truth, freedom and the soul of the wine. In other words, you must be authentic, break...
Unleash the Soul of Wine to Sell More

Unleash the Soul of Wine to Sell More

The thought came to me by chance, while I was waiting on a chairlift … By chance? Not really! When we are passionate, we never stop! In short, the idea appeared to me very clearly, up there, between heaven and earth: to untie wine economy, we must first unleash...