IDViN Mag

For several weeks now, we’ve been adopting a new rhythm, imposed by covid-19. At a time when most countries are announcing the lifting of people lockdown, I hope that everything is going well for you and that you have stayed healthy. I hope this forced slowdown has...

Early 2020: in less than 3 months, the coronavirus has spread over the world and forced humanity to hide behind its windows. It is rare that we are confronted with such a violent anxiety in such a brutal and universal way. Rarely have we faced so much uncertainty...

2019 and previous years have been turbulent times for wine sales. It has been quite a storm for many winegrowers who are eagerly awaiting the return of the blue sky. But the lull doesn't seem to be for this spring, does it? So how can we navigate through the current...

A good wine is first and foremost a good grape. But to sell it and sell it well, there's nothing like an eye-catching wine label. And there, the winemaker, however talented he may be, often feels lost. Because he loves his vines above all else and he’s not really good...

You’re determined, in 2020, you want to boost your wine exports in order to increase your sales abroad in a sustainable and significant way. So you tell yourself that you'll have to run the trade fairs again and spend crazy energy to find an efficient importer in each...

Like all talented winemakers, you are looking for the best way to value your premium wine and differentiate yourself. I keep repeating that the Internet is a powerful lever, providing with fast and decisive results. Sure. But to achieve this, you first must tame the...

When you decided to become a talented winegrower and get started in the wine business, you might have not figured out the difficulties that awaited you. You’d probably prefer to care only about your grapes and concentrate all your energy on the production of these...

Wine business has changed, I keep saying it. In my opinion, there are three complementary elements that are key to produce a premium wine, sell it and achieve a comfortable life: truth, freedom and the soul of the wine. In other words, you must be authentic, break...

Producing a quality wine is your job as a talented winegrower. But when it comes to selling it at a good price, it's a different story, isn’t it? Like many producers, you may have the feeling of breaking your back for low results and ridiculous margins. Coping with...