IDViN Mag

Between the health crisis, the increasing sales on the Internet and the renewed interest of consumers in small shops, it is legitimate to wonder about the future of wine in mass distribution. What will we find on the shelves of supermarkets and hypermarkets? Precious...

No good meal without a good wine. As a talented winemaker you won't tell me otherwise, will you? Associating your best vintages with the menu of good restaurants in the area is a great opportunity to make your production well-known. But is it still wise in these...

Social, health and economic crisis, 2020 will have been the year of change. A profound disruption is at work, which will have repercussions in many areas. In the world of wine as everywhere. As a talented winemaker, you are probably wondering how to succeed in the...

Is the covid-19 crisis over? Let's just say we're entering the recovery phase. One thing's for sure, we're living in a time of great disruption. A change in our way of thinking leading to profound economic, social and political changes. The wine industry, like other...

For several weeks now, we’ve been adopting a new rhythm, imposed by covid-19. At a time when most countries are announcing the lifting of people lockdown, I hope that everything is going well for you and that you have stayed healthy. I hope this forced slowdown has...

Early 2020: in less than 3 months, the coronavirus has spread over the world and forced humanity to hide behind its windows. It is rare that we are confronted with such a violent anxiety in such a brutal and universal way. Rarely have we faced so much uncertainty...

2019 and previous years have been turbulent times for wine sales. It has been quite a storm for many winegrowers who are eagerly awaiting the return of the blue sky. But the lull doesn't seem to be for this spring, does it? So how can we navigate through the current...

A good wine is first and foremost a good grape. But to sell it and sell it well, there's nothing like an eye-catching wine label. And there, the winemaker, however talented he may be, often feels lost. Because he loves his vines above all else and he’s not really good...

You’re determined, in 2020, you want to boost your wine exports in order to increase your sales abroad in a sustainable and significant way. So you tell yourself that you'll have to run the trade fairs again and spend crazy energy to find an efficient importer in each...