IDViN Mag

When you decided to become a talented winegrower and get started in the wine business, you might have not figured out the difficulties that awaited you. You’d probably prefer to care only about your grapes and concentrate all your energy on the production of these...

Wine business has changed, I keep saying it. In my opinion, there are three complementary elements that are key to produce a premium wine, sell it and achieve a comfortable life: truth, freedom and the soul of the wine. In other words, you must be authentic, break...

Producing a quality wine is your job as a talented winegrower. But when it comes to selling it at a good price, it's a different story, isn’t it? Like many producers, you may have the feeling of breaking your back for low results and ridiculous margins. Coping with...

The harvest season has begun, and the period is both exciting and frightening for winegrowers. Will the conditions be favourable? Will the grapes look good? Will the harvest be enough? Will the year be profitable? These questions tease you and you look for signs. And...

You’ve been working hard for a long time now to produce quality wines. You put your soul there and your wines are good. We can even say excellent! And yet you struggle to get your winery known and recognized. « This will take a century! », you can hear here and there....

Technological developments, climatic variations, societal disruptions, political upheaval, the world is changing fast and gives rise to many questions. It is legitimate to wonder when you manage a vineyard and work hard to sell your wine. What is 2020 going to be?...

You probably think I lost my head… What is the link between Premium wines and the French Presidency? To be honest, I have been asking myself the same question since January, since a name keeps coming back, constantly, in my mind. So I let my thoughts ripen... A matter...

You don’t like prospection, do you? I am not surprised. Selling wine is not an easy exercise and requires knowing how to cope with criticism. Sooner or later, you find yourself exposed to negative reviews. Some customers are ready to invent any pretext and denigrate...