These days, many winemakers are on the verge of burnout. Burnout is the professional exhaustion syndrome that makes you not know where you stand anymore. You can’t even get up in the morning to go to work. Without going to that extreme, you may already be “just” at the end of your rope. Over the past few years, you have had to adapt and even over-adapt to the situation. The Covid-19 crisis hasn’t helped. So how do you get out of this downward spiral before it’s too late? We offer you an easy to implement solution to stop succumbing to stress. Follow us, we can help you.
Together, we go further
Beyond the divisions in the wine world between organic, biodynamic, High Environmental Value (HEV) certification and “natural” wines, we must face up together!
It is time for us, talented winegrowers, beyond our differences, to stand cooperatively.
It is up to us to use our intelligence to understand the historical scope of the situation. Each of us, at our own pace or in our own way, must acclimatize to it.
There is only one choice: we must change things profoundly.
The solution is to change the way we prospect. How can we do that?
Thanks to the new wine economy, we can find a new system of searching for customers and another way of distribution.
It is important to adjust your approach in substance, not just in form. If you stay on the surface, you risk running around without getting the desired results.
Before the Covid-19 crisis, you were already busy, right?
Since then, your days are certainly overloaded, and you have no time for anything.
To top it all off, your mind is preoccupied: your sales, your stock, your cash flow… Everything can be a cause for concern, and rightly so.
And then burnout is waiting for you.
The dangers of burnout for winegrowers
As there are no more wine shows or fairs, you are obliged to look for a solution to sell your wine, your champagne, your spirits.
You organize guided tours, perhaps you also do local markets or delivery tours.
Would you like to go on a little tour of your country to sell your stock? With what profitability? The price of fuel at the pump is soaring, and there are the fixed costs of accommodation…
Do you find it profitable?
Actually, of course not, but you do the best you can.
Wine shops and restaurants are like you: their business is down. As a result, you can’t put too much faith in the hotels, the bars and the restaurants.
In short, you fight, but…
You keep calling back the same people, your few customers who still manage to make it.
In the end, they are so solicited that you can’t think of anything else to offer them to place an order.
And you know: sales are the lifeblood of the business.
And with all that, you have to hurry up to dispatch your seasonal tasks to the vineyard and the winery.
Yet, this is supposed to be the heart of your job.
But nothing can be done, you need to get some big contracts to live, and you have to devote time to do so.
How to sell your wine without being professionally exhausted?
An e-mailing?
Will your customers read your email that falls in the middle of the ads?
Telephone reminders?
Everyone is inundated with promotional calls and doesn’t answer anymore.
Moving to the export market again?
Do you have the courage and how much will it cost?
In short, all these ideas are cluttering up your mind and you don’t know where to start. In the end, it’s not very productive.
You’re piling up endless days with little to show for it.
In short, your weeks follow one another without much improvement. You lose your motivation, a little more each day, even if you do not realize it now.
You prefer not to think about the gloomy accounting prospects that await you at the end of the year, as this would make you panic even more.
In addition, your customer file is not renewed, on the contrary. You stay on your good side.
You are happy about a few good sales, but you realize that this cannot continue. Without trade shows, without exports, your list of buyers is dwindling.
It surely eats away at you, and you end up exhausting yourself in disorganized prospecting actions.
Virtual trade shows also have their limits. The more you follow up, the more you must do. Your prospects don’t even look at what you send anymore.
In the beginning, virtual was nice, you could keep working with it and try to get by.
But everyone is tired of it now. So… how do you get out of it?
Because yes, there is a solution to all of this!
To start, there are two simple actions that will get you out of the rut.
Join the Smart Winemakers and Wine Professionals Mini-Club
First thing to do: join us here!
You’ll find kindness and support to start with.
In this community, I help for free those wine professionals who are determined to sell better.
I propose keys to develop your customer file while spending less time on it.
Change is first of all a state of mind, you know that.
But to change quickly, efficiently and durably, it is useful to be well surrounded.
Hurry up and join us, we winemakers, wine, champagne and spirits producers, determined to make things happen!
Take a challenge: the free challenge to discover the club of talented winemakers
If you want to avoid commercial burnout, come with us!
Once you have discovered our methods, if you wish, I will teach you how to automate your prospecting in your own country and abroad.
A club, effective tools, a good dose of motivation, companions on the road, support, and you are ready to leave the chronic exhaustion that has been bending your back for too long.
Raise your head and be proud! Let the machine sell your wine for you!
While you’re doing what you love to do – tending to your vines – or finally taking some guilt-free time for yourself, the computers will be running for you.
24 hours a day, 7 days a week, these efficient tools are crisscrossing the web, giving you time to focus on your wine!20
You know what you have to do? Seize the opportunity before it’s too late. You’ve heard about it before, burnout is terrible. It’s hard to get out of it, your loved ones may support you, but it’s up to you to do something about it. You are the only one who can do something. Do it before it’s too late. Don’t get caught up in the wave. We are here for you. Get in touch with me : a simple click can do a lot for your farm, for your vineyard and for the future of your business!